01
+300M
Users reached during project growth
Game marketingGame marketing and Web3 growth
Game marketing and mobile game promotion: Hamster Kombat case study
Hamster Kombat became one of the loudest Telegram and crypto-gaming phenomena of 2024, reaching a massive global audience through simple tap-to-earn mechanics, referral loops, YouTube content, and community-driven growth. The project required a marketing system that could transform explosive virality into structured acquisition, retention, monetization readiness, and long-term audience engagement.
Hamster KombatGame marketing and Web3 growth
02
-38%
CPI reduction in key geos
03
500+
Influencers involved in campaigns
About the project
A Telegram tap-to-earn game that turned simple mechanics into a global Web3 phenomenon
Hamster Kombat is a Telegram-based tap-to-earn game built around a simple viral loop: users tap, upgrade a crypto exchange run by a hamster CEO, complete daily tasks, search for combo cards, and invite friends through referral mechanics.
The product grew at exceptional speed and became a recognizable case in Web3 and game marketing. The challenge was not only to support organic traction, but also to build a structured marketing system around traffic, content, influencers, performance campaigns, analytics, and retention.
Challenge
Scale viral growth without losing retention, quality, and control
Viral traffic can bring millions of users, but without a controlled acquisition and retention system, this traffic quickly burns out. The project had huge attention, but needed clearer campaign management, stronger creative quality, better channel coordination, and measurable performance logic.
We had to turn fragmented growth into a marketing machine: define the funnel, improve creative production, structure influencer placements, support Telegram and community activity, prepare audiences for token-related communication, and connect acquisition channels with analytics.
What we did
Built a game marketing system from research and content to influencers, UA, ASO, and analytics
This case combined game marketing, Web3 growth, viral strategy, performance campaigns, community management, creative production, and analytics. Each layer had its own KPI, but the overall funnel was connected from awareness to acquisition, activation, retention, and monetization readiness.
Audited the tap-to-earn and crypto-gaming niche, competitor mechanics, content formats, traffic sources, community narratives, and retention triggers.
Created a unified tone of voice, content direction, post formats, ad copy, onboarding messages, and communication logic for Telegram, YouTube, X/Twitter, and paid ads.
Produced static ads, motion creatives, short-form video concepts, UGC scripts, meme formats, and localized ad variations for TikTok, Reels, Shorts, and paid campaigns.
Structured influencer placements across crypto and gaming channels, with daily combo mechanics helping drive repeated visits, video engagement, and return sessions inside the game.
Launched test-and-scale UA campaigns, optimized onboarding and retention flow, connected traffic sources with in-game events, and prepared automated dashboards for campaign control.
Results
A viral game marketing system with measurable growth, retention, and campaign control
The project moved from explosive organic attention to a more structured growth system: audience acquisition, influencer traffic, daily content, localized creatives, retention mechanics, analytics, and campaign optimization worked together.
+300M users reached during the growth cycle
The game became one of the most visible Telegram and Web3 gaming projects, supported by viral mechanics, referral loops, social content, and influencer traffic.
CPI reduced by 38% in key geographies
Creative testing, localization, channel optimization, and test-and-scale campaign logic helped lower acquisition costs across priority markets.
Retention D7 increased by 24%
Daily mechanics, improved onboarding, community content, combo-driven return loops, and more consistent communication helped support repeat sessions.
Paid campaigns reached 131% average ROAS
Performance campaigns were connected with analytics, creative testing, funnel optimization, and geo-based scaling decisions.
Proof
What the game marketing system delivered
- The strategy connected viral mechanics, influencer traffic, Telegram community activity, performance ads, ASO-like optimization, and analytics into one marketing funnel.
- The project used localized creative production, daily content, YouTube integrations, referral mechanics, and retention loops to support repeated user activity.
- Campaign control improved through creative testing, geo-based scaling, event tracking, automated reporting, and KPI-based optimization across acquisition and retention.
The case is based on aggregated project metrics and publicly visible growth signals around Hamster Kombat during 2024. Before publication, final numbers should be legally reviewed and, if required, linked to official sources.
Project team
Game marketing, performance, creative production, analytics, and community growth
The project required a multidisciplinary team combining game marketing strategy, Web3 audience understanding, creative production, influencer coordination, performance advertising, analytics, and project management.
Project team:Leo Carter, James Wilson, Lina Hayes and Noah Reed
Services involved
Services used to scale the game marketing funnel
The case combined market research, content strategy, creative development, video advertising, influencer marketing, SMM, community management, performance campaigns, ASO, analytics setup, automation, and A/B testing.
Marketing research
Audience, market, and competitor analysis used to make sharper strategic decisions.
Open serviceUX/UI design
Interfaces designed around user tasks, clear hierarchy, and conversion flow.
Open serviceBrand identity design
A visual identity system that keeps communication recognizable across channels.
Open serviceCorporate website development
A structured company website that explains the offer clearly and supports lead generation.
Open serviceCRM and automation setup
Sales processes, lead routing, and recurring actions structured inside CRM.
Open serviceAnalytics setup (Google Analytics)
Tracking and attribution configured so marketing decisions rely on real conversion data.
Open serviceA/B testing for ads and landing pages
Controlled tests for ads and landing pages to improve conversion with evidence.
Open serviceChatbots for website / messengers
Conversation flows for websites and messengers that qualify requests and reduce manual load.
Open serviceCopywriting (texts for website and ads)
Clear commercial writing that explains the offer, reduces friction, and supports conversion.
Open serviceVisual materials
Key visuals of the Hamster Kombat game marketing system
These materials show the marketing logic behind the case: the game interface, acquisition funnel, creative testing matrix, influencer campaign map, Telegram community activity, performance dashboards, and results overview.
Next step
Ready to scale your game or Web3 product?
We can help build a game marketing strategy, create performance creatives, launch influencer campaigns, manage communities, optimize acquisition, and connect analytics before scaling budget.
Related services
Related services
Marketing research
Audience, market, and competitor analysis used to make sharper strategic decisions.
Open service
Analytics setup (Google Analytics)
Tracking and attribution configured so marketing decisions rely on real conversion data.
Open service
A/B testing for ads and landing pages
Controlled tests for ads and landing pages to improve conversion with evidence.
Open serviceOur offices
Luxembourg
Office
58 Rue des Celtes, 1318 Märel, Luxembourg
+352 621 751 984
USA
Office
Address will be added soon
Phone will be added soon
UAE
Office
Westberry Office tower, Dubai, UAE
+971 55 332 3978
Bulgaria
Office
Krasno Selo residential complex, 1A Pirinski Prohod Street, 1618 Sofia, Bulgaria
+359 087 998 1071
Ukraine
Office
12 Fontanska Road, Kyiv, Ukraine
+380 931 200 262
FAQ
Turnkey digital marketing includes strategy development, SEO, paid search advertising, social media marketing, content marketing, analytics, and automation. We build a system that attracts customers and increases sales.
Website development cost depends on project complexity: a landing page, corporate website, or a complex web service. Pricing is defined after discussing the goals and required functionality.
SEO usually shows first results in 2-4 months, while stable traffic growth starts in 4-6 months depending on the niche and level of competition.
Paid search delivers fast results, while SEO works for the long term. In most cases, the best approach is to use both channels together.